Core appoints CEO of Core Middle East, Africa & Asia

12th July 2018

Core Business Solutions are delighted to announce the appointment of Anuraag Guglani as the Managing Partner and CEO of Core Middle East, Africa and Asia.

Anuraag is based in Dubai, UAE but very much sees this as a Hub to service Core’s clients and partners across the whole of the Middle East, Africa and Southern Asia.

He has held senior positions in large businesses across the region as well as acting as an advisor to smaller businesses and is now excited to be able to share his knowledge with SME clients as part of the Core Group.

Anuraag excels in advising businesses and executing change in the following areas:

  • Loss making / low profit to high profit transformation.
  • Complete business turnaround and creation of long term sustainable business model
  • Territorial expansion, brand and product launch and expansion, joint ventures, mergers and acquisitions, brand licensing and franchising
  • Advising on an outsourcing model – conversion of fixed costs to variable cost structure
  • Mentoring startups and helping them globalise

John Holmes, Chairman of Core commented “I have known Anuraag for many years in previous businesses and we are delighted to now have him on board as part of the Core team. His hands on experience and business transformation skills will be a huge asset, offering a new dimension of services to our client base.”

With experience across a wide range of sectors, Anuraag opens up a wide network of contacts to our current and future clients including:

Automotive, Industrial, Construction, Ventilation, Heat Transfer & Woodworking Solutions, Power Tools, Fixing & Surveying Equipment, Construction Machinery, Manufacturing, Technical Services, Consumer Electronics, Home Appliances, Kitchens, Commercial Air Conditioning, Franchisee & Licensing, Advertising, Telecom, Office Automation & Furniture, IT & Enterprise solutions, Fast Moving Consumer Goods, Sporting Goods, Rental Solutions, Mechanical, Electrical & Plumbing, and Restaurants.

Anuraag has huge ambitions for the development of his territory for Core and will be launching a number of new initiatives over the coming months. This will include a calendar of events and Trade Missions for business across the world wishing to develop into this exciting and diverse region – so keep your eyes open for exciting new developments!

Anuraag Guglani, CEO & Managing Partner of Core Middle East, Africa & Asia.

For further information on the opportunities within the Middle East, Africa and Asia, contact Anuraag on